Getting started with your B2C shop on

This manual will walk you through the first steps of getting started with your B2C store.

Cropster will add to your subscription for free for the duration of the Pandemic as determined by WHO.

Shipsbeans is a temporary solution for a temporary problem. The longer term scope of shipsbeans and its future development will be continuously reviewed during the Pandemic and we will keep you posted.

We estimate that it will take about 2 hours to set up your shop with the relevant products and to update the terms of services and privacy policy. 

Please use this documentation as support to get started.

It can take up to 12 hours that your web shop shows up under the URL we have shared with you due to the DNS setup.

Initial setup

Updating logo

  1. To update your site log, log into your store and to go the Dashboard. From there, go to Appearance > Customize
  2. This leads you to an editor where you can customize specific parts of the page. If you are not familiar with Wordpress, we strongly recommend to keep the default settings and only change the logo.
    To do so, go to Site Identity:  
  3. Click on Change logo and upload your logo:
  4. To apply the changes, click Publish at the top of the page (left side).

Updating terms

When you operate a webshop you need to offer a Privacy policy and Terms and Conditions for your service. Both of these documents are linked at the checkout and in the footer of the site. 

A customer who places an order needs to check a box to confirm that they have read your Terms and Conditions, that’s why it’s so important to take some time to review and update them. We do not provide Terms and Conditions nor Privacy Policies with your site as as they depend on your business and the customers location. You need to do this yourself. 

Cropster has no liability in this e-commerce scenario between you (the seller) and your customer.

 We have created template pages for these two, please fill them in accordingly. 

  1. To update a page, please go to your Dashboard and click on Pages:
  2. Hover over Terms and Conditions with your mouse and click on Edit:  
  3. Update the content of the page and when you are ready, make sure to click the Update button in the top right corner of the page!

Note: Terms of and Conditions are different for each country. You can find a WooCommerce example here, but it needs to be adapted for each country.

After this, do the same with the Privacy Policy page. When you edit the Privacy Policy page on WooCommerce you can find a link on top of the page that offers guidelines for writing those:

Adding products

Products are the goods you sell in your shop. You can sell coffee (which is part of the example set up) or any other goods, like t-shirts, brewing equipment, mugs etc. The following explains how to add products to your shop. Any published product will automatically show up on your shop page. 

We have prepared a setup with two Example products and with different variations:

  • Simple product - no variation = a product that gets sold in one packaging unit (e.g. 250g) and exactly one grind style (e.g. whole). If you sell all your products from the shop in just one exact variation and you don’t need to set up production variations, you can just use Simple product
  • Variable product - with variations = a product that gets sold in multiple variations in weight and grind style (or any other variation). Your customers will be able to select the variation they want to order on the product detail page. In our example the product can be ordered in different weights (250g, 500g, 1kg) and different grind styles (Whole bean, Filter, Espresso). This product is called a Variable product. To learn all about product variations you can read this manual from WooCommerce.

To add your products: 

  1. Go from your Dashboard to the Products tab:
  2. Add a new product to the list with the Add new button at the top next to the heading or Duplicate one of your Example products:
  3. On the product detail page you can fill out a product description and update your variations. Be sure to set the right sales price you want to charge for the product. 
  4. Make sure you click Update or Publish in the right top corner, so your product appears in your shop: 

Product categories: Our example set up has two product categories, Blends and Single Origins. If you want to have different categories or update the categories, you can do so by using the tab Categories below the Products. Product categories help you to organize your products.

Enabling payment methods

To be able to charge for your orders from your webshop, you need to enable one or more payment methods.

There are some payment methods available out of the box. 

  1. Go to WooCommerce > Settings > Payment:
  2. Enable the payment methods you want to use. For most of them you need to set it up first (e.g. for Paypal and Stripe you need an account to use it). 
  3. The following payment providers are part of the setup and can be simply enabled: Paypal, Stripe, Square. If you are working with a different payment provider, you can find out if it is supported by looking at WooCommerce > Extensions > Payment.

Please reach out to us if you want to have one of these extensions added after the initial setup. If it’s a free extension we can simply add it. If it is an extension that is not free, please buy the WooCommerce subscription for it and then reach out to us so we can add it.

For the verification of a Stripe account you need about 2 business days usually. 

Setting up shipping

Make sure you review your shipping setup before you start selling. You can define flatrate-shipping fees per region. 

  1. To set up shipping regions or groups, you can go to WooCommerce > Settings > Shipping:
  2. Add a shipping zone: click Add shipping zone.  To add a flat-rate shipment fee for your zone hover over the shipping method and click Edit.
  3. For any customers that are located in the region (e.g. Europe) the right shipment amount will be automatically added during Checkout: 
  4. If you want to restrict which regions you sell to, you can do that via WooCommerce > Settings > General (scroll further down the page until you see this): 

Checkout our detail manual about different regional shipment zones and the WooCommerce resources for shipment to learn more.

Additionally you can also install shipping extensions under WooCommerce > Extensions > Shipment. There are extensions for UPS labels right out of WooCommerce and also integrations for other services you might already use (e.g. Shipstation).

Please reach out to us if you want to have one of these extensions added after the initial setup. If it’s a free extension we can simply add it. If it is an extension that is not free, please buy the WooCommerce subscription for it and then reach out to us so we can add it.

Making a test order

If you have followed all those steps, finish your set up with a test order to make sure everything is working. Either you enable a payment option that is Cash on delivery for your testing (and then disable it again), or you create a product that is free (0 €) that you then checkout.

If everything goes well, you should see your first Order showing up under WooCommerce > Orders:

Connect Cropster Order to Roast

Learn how to connect your Wholesale account to your Cropster Roast account to create an efficient production schedule out of your orders.

Optional: GetCoffee Initiative

If you want your shop to get promoted, check out our newest Covid initiative GetCoffee. GetCoffee is an open directory where coffee fans anywhere can find great coffee in their neighborhood or across the world. Any business can list their cafe, roastery, online shop or more.

You can read all about GetCoffee here:

To get listed just go to and add your business. Ideally add as many details as possible. Include the following:

  • Your current level of services (eg. take-away, delivery)

  • Your opening times if your location is open

  • Fundraisers

  • Webshops

  • Social media links

  • And pictures!

The more information people can find, the better. Also, we’ve built it so you can update it anytime as circumstances in your area change.